mt.fadf.ieu.edu.tr
Course Name | |
Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
---|---|---|---|---|---|
Fall |
Prerequisites | None | |||||
Course Language | ||||||
Course Type | Required | |||||
Course Level | - | |||||
Mode of Delivery | - | |||||
Teaching Methods and Techniques of the Course | DiscussionCase StudyQ&A | |||||
Course Coordinator | ||||||
Course Lecturer(s) | ||||||
Assistant(s) |
Course Objectives | |
Learning Outcomes | The students who succeeded in this course;
|
Course Description |
| Core Courses | |
Major Area Courses | X | |
Supportive Courses | ||
Media and Managment Skills Courses | ||
Transferable Skill Courses |
Week | Subjects | Required Materials |
1 | Introduction to the course, going over the syllabus | |
2 | Basics of Marketing | Philip Kotler, Gary Armstrong (2014), Principles of Marketing 15th ed. Prentice Hall |
3 | Marketing Environment - Micro & Macro Case Study | Philip Kotler, Gary Armstrong (2014), Principles of Marketing 15th ed. Prentice Hall |
4 | Consumer Behavior | Philip Kotler, Gary Armstrong (2014), Principles of Marketing 15th ed. Prentice Hall |
5 | Consumer Behavior | Philip Kotler, Gary Armstrong (2014), Principles of Marketing 15th ed. Prentice Hall |
6 | Case Study | |
7 | Segmentation, Targeting, Positioning | Philip Kotler, Gary Armstrong (2014), Principles of Marketing 15th ed. Prentice Hall |
8 | Segmentation, Targeting, Positioning Case Study | Philip Kotler, Gary Armstrong (2014), Principles of Marketing 15th ed. Prentice Hall |
9 | Midterm Exam | |
10 | Marketing Mix: Product Strategies | Philip Kotler, Gary Armstrong (2014), Principles of Marketing 15th ed. Prentice Hall |
11 | Marketing Mix: Place Strategies | Philip Kotler, Gary Armstrong (2014), Principles of Marketing 15th ed. Prentice Hall |
12 | Marketing Mix: Pricing Strategies | Philip Kotler, Gary Armstrong (2014), Principles of Marketing 15th ed. Prentice Hall |
13 | Marketing Mix: Communication Strategies | Philip Kotler, Gary Armstrong (2014), Principles of Marketing 15th ed. Prentice Hall |
14 | Holiday | |
15 | Case Study | |
16 | Review of the Semester |
Course Notes/Textbooks | Philip Kotler, Gary Armstrong (2014), Principles of Marketing 15th ed. Prentice Hall |
Suggested Readings/Materials | Other books on principles of marketing |
Semester Activities | Number | Weigthing |
Participation | 1 | 10 |
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques | 2 | 10 |
Portfolio | ||
Homework / Assignments | 4 | 40 |
Presentation / Jury | ||
Project | ||
Seminar / Workshop | ||
Oral Exam | ||
Midterm | 1 | 30 |
Final Exam | ||
Total |
Weighting of Semester Activities on the Final Grade | 60 | |
Weighting of End-of-Semester Activities on the Final Grade | 40 | |
Total |
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
Study Hours Out of Class | 15 | 1 | |
Field Work | |||
Quizzes / Studio Critiques | 2 | 7 | |
Portfolio | |||
Homework / Assignments | 4 | 5 | |
Presentation / Jury | |||
Project | |||
Seminar / Workshop | |||
Oral Exam | |||
Midterms | 1 | 20 | |
Final Exams | |||
Total | 117 |
# | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
1 | To be able to independently develop and design a collection. | X | ||||
2 | To be able to apply industrial requirements, knowledge of material & usage and know-how knowledge in the creation of high quality fashion products. | X | ||||
3 | To have a research oriented awareness of design, and being able to do design research individually. | X | ||||
4 | To be able to use a foreign language at a good and advanced level. | X | ||||
5 | To develop entrepreneurship- and managerial skills for a future professional practice. | X | ||||
6 | To be able to follow, observe and analyze the news issues, changes and trends in contemporary design and art in such a way that they can be integrated into design practice. | X | ||||
7 | To have an ability to use digital information and communication technologies at a level that is adequate to the discipline of fashion design. | X | ||||
8 | To recognize, analyze and integrate within their practice the particular local and regional needs and developments of their profession. | X | ||||
9 | To develop an ongoing analytical and professional approach to academic and design research. | X | ||||
10 | To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen area of interest. | X | ||||
11 | To be able to understand, interpret and apply theoretical knowledge in fashion design. | X |
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest