11111

COURSE INTRODUCTION AND APPLICATION INFORMATION


mt.fadf.ieu.edu.tr

Course Name
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
Fall
Prerequisites
None
Course Language
Course Type
Required
Course Level
-
Mode of Delivery -
Teaching Methods and Techniques of the Course Discussion
Case Study
Q&A
Course Coordinator
Course Lecturer(s)
Assistant(s)
Course Objectives
Learning Outcomes The students who succeeded in this course;
  • will be able to define marketing and understand the core concepts of marketing
  • will be able explain the macro and micro environment of marketing
  • will be able to understand consumer behavior
  • will be able define the methods of market segmentation and explain the strategies of market targeting and positioning.
  • will be able explain the marketing mix: Product concept, product life cycle, Marketing channels strategies, Pricing strategies and integrated marketing communication strategies
Course Description

 



Course Category

Core Courses
Major Area Courses
X
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Required Materials
1 Introduction to the course, going over the syllabus
2 Basics of Marketing Philip Kotler, Gary Armstrong (2014), Principles of Marketing 15th ed. Prentice Hall
3 Marketing Environment - Micro & Macro Case Study Philip Kotler, Gary Armstrong (2014), Principles of Marketing 15th ed. Prentice Hall
4 Consumer Behavior Philip Kotler, Gary Armstrong (2014), Principles of Marketing 15th ed. Prentice Hall
5 Consumer Behavior Philip Kotler, Gary Armstrong (2014), Principles of Marketing 15th ed. Prentice Hall
6 Case Study
7 Segmentation, Targeting, Positioning Philip Kotler, Gary Armstrong (2014), Principles of Marketing 15th ed. Prentice Hall
8 Segmentation, Targeting, Positioning Case Study Philip Kotler, Gary Armstrong (2014), Principles of Marketing 15th ed. Prentice Hall
9 Midterm Exam
10 Marketing Mix: Product Strategies Philip Kotler, Gary Armstrong (2014), Principles of Marketing 15th ed. Prentice Hall
11 Marketing Mix: Place Strategies Philip Kotler, Gary Armstrong (2014), Principles of Marketing 15th ed. Prentice Hall
12 Marketing Mix: Pricing Strategies Philip Kotler, Gary Armstrong (2014), Principles of Marketing 15th ed. Prentice Hall
13 Marketing Mix: Communication Strategies Philip Kotler, Gary Armstrong (2014), Principles of Marketing 15th ed. Prentice Hall
14 Holiday
15 Case Study
16 Review of the Semester  
Course Notes/Textbooks Philip Kotler, Gary Armstrong (2014), Principles of Marketing 15th ed. Prentice Hall
Suggested Readings/Materials Other books on principles of marketing

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
2
10
Portfolio
Homework / Assignments
4
40
Presentation / Jury
Project
Seminar / Workshop
Oral Exam
Midterm
1
30
Final Exam
Total

Weighting of Semester Activities on the Final Grade
60
Weighting of End-of-Semester Activities on the Final Grade
40
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
Study Hours Out of Class
15
1
Field Work
Quizzes / Studio Critiques
2
7
Portfolio
Homework / Assignments
4
5
Presentation / Jury
Project
Seminar / Workshop
Oral Exam
Midterms
1
20
Final Exams
    Total
117

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to independently develop and design a collection.

X
2

To be able to apply industrial requirements, knowledge of material & usage and know-how knowledge in the creation of high quality fashion products.

X
3

To have  a research oriented awareness of design, and being able to do design research individually.

X
4

To be able to use a foreign language at a good and advanced level.

X
5

To develop entrepreneurship- and managerial skills for a future professional practice.

X
6

To be able to follow, observe and analyze the news issues, changes and trends in contemporary design and art in such a way that they can be integrated into design practice.

X
7

To have an ability to use digital information and communication technologies at a level that is adequate to the discipline of fashion design.

X
8

To recognize, analyze and integrate within their practice the particular local and regional needs and developments of their profession.

X
9

To develop an ongoing analytical and professional approach to academic and design research.

X
10

To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen area of interest.

X
11

To be able to understand, interpret and apply theoretical  knowledge in fashion design.

X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 

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